Pokémon 30th Celebration: every product, its MSRP, and how to get it at the price on the box

In short

• 13 products in five waves, September 16 to December 4. There's no English booster box; the 6-pack Booster Bundle is the closest thing.
• Most of it sells for 2.5 to 5 times MSRP (TCGplayer, October 5). The Elite Trainer Box ($49.99) goes for about $148.
• Where MSRP has happened: Best Buy stores on release day, Pokémon Center's surprise pre-orders, and some local game stores. Several big stores have charged more.
• Next up: Battle Decks on October 30, then the Ultra-Premium Collections, Ditto and the figures on November 6, the same day as Delta Reign.

1. Wave 1Sep 16ETBs and collections
2. Wave 2Oct 2Booster Bundle, Mini Tins
3. Wave 3Oct 30Battle Decks
4. Wave 4Nov 6Ultra-Premium, Ditto, figures
5. Wave 5Dec 4Binder Collection

For where each store stands today, see the 30th Celebration release page.

Every product and its MSRP

The Pokémon Company lists the products but not their prices (pokemon.com). MSRPs below come from distributor listings (PHD Games, ICv2).

Wave 1 September 16 Out now

• 
  Elite Trainer Box$49.99 · 9 packsFull-art Nidorina promo, sleeves, dice, storage box
• 
  Pokémon Center ETB$59.99 · 11 packsPokémon Center only. Two Nidorina promos, one stamped
• 
  Tech Sticker Collection$14.99 · 3 packsLucario or Alolan Exeggutor promo and stickers
• 
  Poster Collection$14.99 · 3 packsArticuno, Zapdos and Moltres promos, poster
• 
  Pokémon ex Box$21.99 · 4 packsSylveon ex or Greninja ex promo
• 
  Knock Out Collection$9.99 · 2 packsFoil Eevee card and a coin

Wave 2 October 2 Out now

• 
  Booster Bundle$26.94 · 6 packsPacks only: the cheapest per pack
• 
  Mini Tins$9.99 · 2 packs10 designs that form two pictures

Wave 3 October 30 Next

• 
  Battle Decks$19.99Espeon ex or Umbreon ex: an all-foil 60-card deck, playmat, coin

Wave 4 November 6 Coming

• 
  Ultra-Premium Collection$179.99 · 30 packsDay or Night: 29 packs, 1 Classic Collection pack, promos, playmat
• 
  Ditto Premium Collection$39.99 · 8 packsDitto promo and an acrylic display
• 
  Figure Collection$29.99 · 5 packsMew or Mewtwo figure and promo

Wave 5 December 4 Coming

• 
  Binder Collection$31.99 · 5 packs9-pocket binder. Moved here from October 2

Also listed for December 4, by distributors but not by pokemon.com, are Sylveon ex and Greninja ex Tins at $21.99 with 4 packs (ICv2). Don't confuse them with the 5-pack "30th Celebration Tin" Target has sold at $29.99 since September 16. A 2-pack blister was listed for wave 1, then dropped from the US lineup.

What it sells for now

Every wave sold out within hours, and resale prices took off. The vetted shops on our Deals page had no 30th Celebration product at a fair price on October 2; the lowest ETB there was $145.95. Prices have eased a little since launch, though. The Booster Bundle fell from about $114 on launch day to about $70 once it shipped (The Lab TCG), and pre-order buyers tended to pay the most. On October 5, that works out to about $12 a pack in a Booster Bundle and about $16.50 in an ETB, against $4.49 and $5.55 at MSRP. A single loose pack sells for about $13.50.

Where people have paid MSRP

Local game stores vary: some sell at MSRP, others well above. Ask before you pay.

Getting waves 3 to 5 at MSRP

For where each store stands today, see the 30th Celebration release page.

• Release day at Best Buy. Best Buy lists the Ultra-Premium Collection for November 6: one per order, Day or Night at random online, and the page suggests visiting a store (Best Buy).
• Watch for Pokémon Center drops. They come without notice. Keep one queue window open and don't refresh; repeated retries have been flagged as bots (Kotaku). Our Windows page shows drops as they open. Some items now go by emailed invitation instead; see how Pokémon Center invites work.
• Check the price before you pay. Drawing bundles and some big-store listings are above MSRP. On TCGplayer, "ETB from $5.99" listings are empty boxes or accessories.
• November 6 will be crowded. Delta Reign comes out the same day. See Pokémon releases for every date.
• A free promo, if you're buying anyway: a stamped Mewtwo card with any $15 Pokémon card purchase, from October 2 while supplies last. Stores: GameStop, Best Buy, Hot Topic, BoxLunch, Five Below, Barnes & Noble and Macy's (The Pokémon Company).

Will there be more?

The Pokémon Company hasn't said anything about reprints or the print run for this set. A quote about "maximizing production" and reprinting is going around, but it's from a general statement in 2021, not about this set (ICv2). Hobby stores report small allocations while some big chains got more (ICv2). For why launch prices usually fall back, see why sealed cards cost so much.

What's in the packs

• Every card is foil, Basic Energy included. A pack has five foil cards, one of them one of 30 Pikachu, plus a foil Energy (pokemon.com).
• Classic Collection: 30 reprints of famous older cards, such as Base Set Charizard. They can turn up in any pack, and they aren't legal in Standard play.
• The Japanese version is a different set. Its cards are shared but split differently, and its packs hold 6 cards at ¥360. Our Japanese vs English guide covers what to check before importing.

Prices: TCGplayer market prices on October 5, 2026, and our Deals data on October 2; they change daily. This guide explains prices; it isn't investment advice. MSRPs are from distributor listings, since pokemon.com doesn't publish prices. Product images: The Pokémon Company (pokemon.com). More sources: Pokémon press release; Cardlines; ICv2; PriceCharting.